Wawa-news.com You can't hear the 'big picture'!
Published on: Apr 8, 2005 That’s it… Short, sweet, elegant… WOW! Wawa has its new branding/positioning “slogan”. After meeting with a variety of people in Focus Groups, “Benjamin James” has presented us with a new “brand”. The intent of this project was to identify Wawa’s strengths and identify ways to direct our efforts. The efforts to rejuvenate and expand our ...
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