Wawa’s Goose is transformed for Petro-Canada’s Give a Honk Campaign

The connection is a natural one. Wawa takes its name from the Ojibwe word for “wild goose,” and the Canada goose became the inspiration for Give A Honk because of the traits it embodies: loyalty, protectiveness, and dedication to supporting its flock, much like the millions of family caregivers who care for loved ones every day. Petro-Canada partnered with the Municipality of Wawa and worked closely with Research Casting International, the company behind the Wawa Goose’s reconstruction in 2017 to bring this installation to life for the month of September.

Canadians can help support family caregivers by purchasing a Give A Honk Goose Keychain for $1 (plus applicable taxes) with a 25L purchase, with Petro-Canada donating $3 from every keychain sold to the CareMakers Foundation throughout September, while supplies last. Funds raised will help the Foundation provide grants to organizations across Canada that support family caregivers.

By transforming one of Canada’s most recognizable roadside attractions, the campaign puts Wawa at the center of a national effort to celebrate the millions of Canadians who quietly care for family members and loved ones every day.