Dec 14, 2017 @ 10:36
LCBO is delighted to announce the winning bag design for the annual Think of Me bag campaign, which raises awareness of the dangers of impaired driving. Beating out tens of thousands of submissions, the powerful design from Wawa eighth-grader Jazmyn Maki will be printed on 60,000 bags and distributed at LCBO stores across the province in advance of the 2018 May long weekend.
Now in its 16th year, the LCBO’s Think of Me Bag campaign is a grassroots partnership between LCBO stores, local police services and elementary schools. The program aims to raise community awareness of the dangerous consequences of impaired driving by offering Ontario elementary schools the opportunity for their students to decorate single-bottle bags with powerful “Don’t drink and drive” messages. The province-wide contest is new this year.
This year, over 50,000 blank bags were handed out to elementary schools in Ontario. Every bag designed by a student is returned to their local LCBO store and customers will see their holiday purchases wrapped in these powerful messages in hopes they think twice about getting behind the wheel of a car while intoxicated. Customers who take home a Think of Me Bag this season are encouraged to share on social media with #thinkofme.
For more information on our 2017 Think of Me Bag campaign can be found on our online Media Centre.